Partners
- On Their Mind Business Partners start in one of 3 categories:
- 1. Reseller If you or your firm is in the business of
reselling software, you're probably looking for ways to enhance your offerings
to include web services. On Their Mind is the right choice if you're
looking for:
- A learning curve for your sales force that makes them ready to compel
orders in 2 hours.
- An easy ancillary sale to your current offerings. On Their Mind is
applicable to anyone wishing to manage email lists based on interest area, that
is, applicable to most of your customers.
- A quick sale since entry-level subscription pricing is within almost
everyone's immediate signature authority.
- A way out of collecting money. On Their Mind does that for you.
Would you like a sale that keeps paying every month?
- 2. Software Integrator - One advantage of a web service is how
easily it integrates with other software. If you need to manage email lists as
part of using your software, would you like that feature to stand out from your
competitors? Let us show you how we can provide it as a component faster,
easier, cheaper, and more reliably than doing it yourself.
- 3. Value Added Service Provider If you provide list
management services or marketing services where email lists have a role,
consider the competitive advantage of adding On Their Mind to your
package. You begin by increasing constructive entanglement with your client --
right from the online forms they use to gather email addresses. And at the
traditional point of mailings, you cam provide highly targeted mailings with
outstanding response rates, and
- You can either resell the On Their Mind account to your clients, or
integrate them into your account using On Their Mind's sub-account
allocation system -- under your branded package in either case.
If you are a On Their Mind trail blazer, we invite
you to join our Business Partners. We are commited to helping uncover new On
Their Mind applications in areas that are profitable for our Business
Partners.
The process begins with an application form you use to introduce yourself and
your plans. You are assigned to a Partner Advocate who responds by either
approving your application or suggesting ways to improve your value
proposition.
Once onboard, we
assign you a RefCode that we use to track your commissions. Whenever an
On Their Mind customer signs up, they can enter a RefCode as
shown to the right. This identifies them as your customer.
As a Business Partner, you are also assigned an account on
our members-only Business Portal section. With your RefCode and a password, you
will see a page like the one below showing your sales commissions, as well as a
place to set your prices for On Their Mind sales.
Besides a competitive commission structure, we can provide the following to
help build your On Their Mind community:
-
- Custom website development addressing your specialized community with a URL
like www.OnTheirMind.com/MySpecialty. This may include focused content you
provide and signup forms automatically channeling into your commission
structure.
- Development of custom demos structured like our baseline demo, but focused
on your specialized On Their Mind application area and with the
slides linking to your signup form.
- Co-development of marketing collateral like Powerpoint slides.
- Published authors ready to help you produce newsworthy articles for your
community's trade magazines.
- FAQs (Frequently Asked Questions)
- What are the commission rates?
- Can I have people I train work at this with me?
- How often can I change my prices?
- What are the commission rates?
- These are negotiated person-to-person and depend on factors like how well
matched your community is to On Their Mind, how much you will do to make
things happen, what you plan to charge, etc.
An over-the-counter retailer with a specialized website may see standard resale
margins in the 30% area. Value Added Service Providers set their own startup
and monthly commission rates. A mail campaign contractor may charge $2000 per
month, as one of many examples, and we retain $100/mo to deliver On Their
Mind and to collect and pass on to the Value Added Service Provider the
remaining $1900.
- Can I have people I train work at this with me?
- Yes. And we can negotiate a separate RefCode for each person you bring
aboard such that you share in their commission structure. If John Smith
(RefCode=JS), for example, brings Linda Lewis aboard, her RefCode would be
JS-LL. Each time a sale goes through for RefCode JS-LL, Linda Lewis gets her
commission and so does John Smith. Such second-level commissions (to John
Smith) are typically 2% to 10%.
This borrows concepts from multilevel marketing, but remember a major
difference. Whereas most multilevel marketing programs minimize the importance
of the product being sold (often just household commodities) relative to their
compensation formulas, we look first at the product. Our business model is not
based on soap suds it is built on On Their Mind's rock-solid
value proposition and your specialized contribution.
- How often can I change my prices?
- As often as you wish, every sale if you wish. If you prefer to walk your
customers through the signup process, for example, you can have a price waiting
for them that reflects your services to that particular customer and their
payment expectations.
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