Overview

On Their Mind is an email list management tool. It manages lists of people to whom you want to send email messages, somewhat like the bulk mailing programs for postal mail, but it also tracks the messages you email.

What makes On Their Mind different from other email list managers is that it focuses on opt-in lists (not spam) and the signups are interest-based. Interest-based means the subscribers to your email messages have checked boxes to indicate their areas of interest.

Visitors to a dentist's website, for example, may sign up for news about braces or dentures. The odds are low that they will want email (which we call Electronic Bulletins) about both braces and dentures. If the dentist were to pummel his patients with Electronic Bulletins about both, they may tune out his email as just marketing prattle. If they have kids approaching braces, an Electronic Bulletin with news or tips about braces is more likely to be read with interest. When the day comes to get braces, they are likely to remember the dentist as an expert in the field. With On Their Mind, the dentist can be doing the same thing with seniors approaching dentures. This is how On Their Mind will keep you on their mind.

On Their Mind's interest-based Electronic Bulletins provides a benefit even beyond insuring the attention of your clients. It is a cheap and effective way to survey your clients about their interest areas. The dentist in our example could commission a market research study with surveys and focus groups to better understand his patient demographics. By selecting interest categories appropriately in his On Their Mind account, the dentist gets the same result as a free byproduct.

On Their Mind tallies how many signups select braces or dentures, and the dentist learns which product is becoming more relevant to his practice. Patients are normally not eager to be surveyed, but they readily mark their interest-based check boxes on On Their Mind signups because their reward is apparent. Compared to regular market surveys, On Their Mind results are less intrusive and more reliable.

The procedure to use On Their Mind takes minutes. Using an online form, you designate the interest areas appropriate to your business, along with formatting choices for your Electronic Bulletins. After that, On Their Mind provides an Electronic Bulletin signup form for your customers, typically imtegrated into your website, with the same interest areas ready for them to select.

Any time you wish, you can bring up On Their Mind's Send Form to compose an Electronic Bulletin. You check the interest areas matching the content of your Electronic Bulletin, and On Their Mind takes care of the rest.

On Their Mind's reports on which interest areas you have neglected and which you may have flooded.

On Their Mind' security system allows you to delegate many of these tasks to office managers, even to third-party writers, with or without your approval before sending.